Source: Supplied
Cocktail hour: How Mr Consistent found million-dollar success in the pandemic by living up to its name
6 minute Read
Within five months of launching its cocktail mixers, Mr Consistent’s revenue hit $500,000 per month. The brand’s growth story has been rapid, and in its three-year history, it’s sold more than 1,000,000 bottles, upsized its manufacturing facilities three times, and landed on major retailer shelves like BWS and Dan Murphys.
CEO and co-founder Jeremy Davidson talks to SmartCompany about the brand’s pandemic launch, brand pivot, and plans to go international.
Key takeaways:
1
Understand exactly who you are targeting with your product, and where you will find them;
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