You type “best moisturizer for dry skin” or “Nike runners” into your search bar, and within a second are met with millions of results. But you probably don’t think about how or why you get the results you do.
The average user isn’t going to think about the hours, weeks, months and years of work that go into any given website appearing in the first page of a search engine results page. Yet that’s exactly what it takes to achieve Search Engine Optimisation, known as SEO.
SEO is a digital marketing process of bettering the quality and quantity of your website traffic, through optimising a website’s functionality, design and content. Largely, the focus is to optimise for Google who, as of June 2021, maintained a market share of 92.47%.
It is believed that SEO came to fruition when the first known website in the world was launched in 1991, eight years after the internet came to be. Unsurprisingly, It took less than a decade for the virtual world to get a little noisy, and so came the need to get creative — and competitive.
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