Melissa Packham, Author at SmartCompany

Elon Musk Twitter rebranding xai

What not to learn from Elon Musk: Powerful lessons for SMEs from Twitter’s rebranding

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

Cyan Ta'eed

What Hey Tiger’s closure can remind budding social enterprises and SMEs alike about purpose-driven strategy

Hey Tiger’s closure highlights some important reminders for budding social entrepreneurs as well as SMEs, on how to strategically strike the balance between purpose and what is commercially sound.

Melissa-Packham

One-third of the world’s leading CMOs are prioritising brand strategy amid the pandemic… and SMEs should be too

A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.

wesfarmers onepass

Lessons to learn from Target’s decline: Never take customers for fools

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

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